Just after considered unwelcoming into LGBTQ society, common on the internet matchmaker eHarmony has gone compliment of an effective queer-friendly rebranding lately.
This site, and that includes more dos mil messages a week, first started offering same-gender matches in the 2019. That it winter months, they released their basic queer-inclusive industrial, featuring a lesbian couples.
New post, “I Cry,” belongs to eHarmony’s latest “True-love” strategy and you can reveals toward a woman few within home. In-between kisses, one girl choices the lady partner’s preparing and makes it clear she actually is perhaps not a fan. The pair end for the chair watching an effective pint off frozen dessert and you will moving in for the next peck.
Gareth Mandel, head operating officer on eHarmony, advised NBC News it had been crucial you to “the offer tips, our very own system, and you may everything else i manage truthfully echo what real love, actual relationship and you will real matchmaking feel like both now and constantly.”